# Etsy Shop Rescue Report

Sample shop: North Star Paper Co.

Target buyer: Brides and event planners who want clean printable wedding signs.

## Executive decision

Fix the search promise first.

The listings currently describe the files as pretty templates. Buyers search for the event moment they need to solve. Rewrite the first 10 listings around the moment, format, and style.

## Priority fixes

1. Put the event use case in the first 40 characters of the title.
2. Use all 13 tags for each priority listing.
3. Move file format, size, and editing instructions into the first 3 lines of the description.
4. Add one mockup that shows the sign in the event context.
5. Add one FAQ block that explains instant download, editing, and printing.

## Listing diagnosis

| Listing | Current issue | Fix |
|---|---|---|
| Minimal Welcome Sign | Too broad. Does not mention wedding, printable, or size. | Lead with `Printable Wedding Welcome Sign` and include modern minimalist style. |
| Bar Menu Template | Missing buyer moment and printable format. | Lead with `Wedding Bar Menu Sign Template` and mention editable Canva. |
| Seating Chart Sign | Strong product, weak trust details. | Add size, print options, and matching suite language. |

## Recommended title pattern

Use this structure:

`Buyer moment + product type + style + format + use case`

Example:

`Printable Wedding Welcome Sign, Minimalist Canva Template, Modern Reception Sign, Editable 18x24 Download`

## What not to claim

Do not claim faster shipping, physical delivery, bestseller status, or sales volume unless those facts are visible and true.